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Generations: The History of America's Future, 1584 to 2069 ( Gently Used)
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This 1991 book spawned the Strauss-Howe Generational Theory, which continues to generate debate and mixed responses within the academic community. It draws on the history of the United States and its British antecedants to demonstrate how the experiences of one generation could be used to predict consumer behaviours and needs in generations to come. Be sure you are ready to think if you pick up this book, because it is not a light read. See more at: http://www.amazon.com/Generations-History-Americas-Future-1584/dp/0688119123